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5 Highly Effective, Time-Saving Ways For Founders To Get Free PR

Entrepeneur 07 Jun 2019 05:00
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR
Image credit: izusek | Getty Images

For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person best situated to share the company’s story.

And sharing its story is essential for any business’s success. Good PR can provide value in multiple ways, from encouraging fund-raising to hiring the right people, to retaining the right people, to driving the volume of sales, customers and users.

But when founders aren't experts at gaining PR, this task can be daunting. As competition among startups increases year after year and online audiences are inundated with more and more media options, crafting a compelling story for a business and pushing that tory out to social channels is one of PR’s greatest value-adds.

Following is a list of ways for getting PR that is both effective and relatively modest in consumption of time. Did I mention that each of these five ideas is basically free?

1. Send video pitches.

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